Google Ads
Blueprint
A guided system for planning and building your first Google Search campaign with a clear strategy behind every decision.
Define Your Campaign
Before we touch Google Ads, let's get clear on what you're advertising, who you're trying to reach and what you want them to do.
Your Business
Your Offer
Be specific. “Botox treatments” is better than “Medspa services.”
One campaign doesn't need to advertise everything your business does. Starting with one clear service or offer usually gives you a much cleaner campaign to build.
Your Customer
The Conversion
Website traffic isn't the goal. Your campaign needs a clear definition of success: what should someone actually do after clicking your ad?
Geographic Target
We're defining the business reality here. We'll configure Google's actual location settings later.